Adding a Unique Twist to Marketing

Is it difficult to find such companies in UAE? Do we have to look towards the West to find companies that think out of the box and create innovative advertising campaigns? Not really. The world has now become a very small place, thanks to the internet and social networking sites. There are many companies in UAE and branches of foreign ones that create ads that excite the viewer or listener and capture their interest long enough to get the message passed on. Not only that, existing and potential customers are motivated to give the company a try based on these ads. So the next time a young girl is hesitating about traveling long distances on her own, she may look at the trendy ads on TV featuring strong, independent movie heroines zipping around on stylish bikes and get one herself! Athletes look up to the reigning idols in their favorite sport and are influenced to be loyal to a particular brand. It may just be because it was endorsed by someone who scored the maximum number of goals in the on-going premier league series, for example. But who is responsible for getting together all the components to create these high impact ads? The answer would be top marketing agencies.

Creativity is not the only factor that you must consider if you are look to hire one such agency. You must also look at their past record and see if they have qualities that are suitable to your organization. Not all agencies are equipped to deal with all companies in multiple industries. Also, the agency must be able to produce good results within a reasonable budget. And when it comes to the product or service, the agency must be able to identify exactly what kind of customers are to be targeted. Take, for example, a premium innerwear brand that has been aggressively marketing in the past few days. They know that the young women of today are interested in experimenting with such things. Had companies tried doing this even a decade back, they probably would not have met with much success because people were still used to quite traditional innerwear at that time and may not have been comfortable with something so bold or sensuous or even playful!

At the end of the day, top marketing agencies should have the following characteristics to make any campaign a success and help their clients earn more profits.

1.       Timeliness

2.       Creativity

3.       Economy of actions and expenses

4.       Good understanding of target audience

5.       Consistency, which in turn leads to reliability

6.       Uniqueness

So, if you are in the market for any such agency, look for these traits and you should be able to pick a winner easily!